Once again, teaming up with Schjærven on Krogh Optikk and Acuvue’s recent social media campaign. To communicate the easyness and functionality of contact lenses, Krogh wanted us to portray it in a household setting. We were drawn to the idea of highlighting the lenses’ functionality during several stages of a day. By starting the day with home workout in the morning to ending the day with romance.
We have been fully involved in the process from idea creation, casting, producing and directing the 5 videos for the campaign; Når det er lettere med linser. Here are two of the five videos which were distributed not only on TikTok, but also on their website, Instagram, Snapchat and other channels.
Directed by: David Vu
1st AD: Kunal Bhart
Art Director & stylist: Yasmin Hero
Producer: Umar Khalid
Gaffer: Adrian Maurud
Starring the amazing couple: Egil Mikael & Pia Lauritzen