IKEA wanted to release their annually Art Event-collection, build up of eight rugs designed by artists all over the world. The goal was to connect and build value for the younger and fashion-oriented audience. One of the major artists in our era, Virgil Abloh stood behind the “Keep Off” Rug. This was the most exclusive rug in the collection. In the process, Trigger Norway took contact with us and wanted to produce a high-quality video campaign for this matter. We collaborated with Quick Style Studio and The Quickstyle on this campaign, to make this into one hell of a dance video branding the rugs in a creative way. The main goal was to make awareness of the raffle which took place in YME, a local Norwegian fashion store.

This campaign video resulted with over 1 million views, 16 thousand registrations of the raffle to buying one of the 30 examples of these rugs. Magazines such as Highsnobiety, D2, A-magasinet and Melk & Honning posted about this event.

Vision by Vimo Media

Director & DP: David Vu

Camera Operator: Thomas Flått

1st Cam Assist: Mathias Ertnæs

Lights: Mark Byrdin

Stylist & Art Director: Yasmin Hero

Project Manager: Umar Khalid

Line Producer: Kunal Bhart

Photography: Abdirahim Mohamed

Music: Huey

Color Grade: Sindre Scavenius

Choreography: The Quickstyle, Kunal Bhart & David Vu

Performance: Quick Style Studio