Campaign Archives - Vimo Media

BI – Fresh Perspectives

vimomedia — Wed, 17 Apr 2024 11:10:19 +0000

Our recent work for BI International. Schjærven contacted us to produce 10 videos for their first TikTok campaign. Our goal was to attract foreign students and build top of mind awareness for BI, and also Norway as the study destination. Ultimately getting these students to attend for BI in 2023. After getting contact established with BI, we started this project by designing the idea for each videos, and run the casting process. We started visualising the characters for each video. It was during this project we founded Vimo Casting.

This campaign was distributed on TikTok and reached out in several continents. We gained a lot of traffic in to the website and overall the TikTok campaign was super successful, being the first time BI did a TikTok campaign.

Directed and filmed by: David Vu

Creative direction and casting: Yasmin Hero

Producers: Kunal Bhart & Omar Gee

Gaffer: Adrian Maurud

CC: Schjærven & BI International

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MyNor

vimomedia — Wed, 17 Apr 2024 10:56:26 +0000

MyNor – My Norwegian Culture – Minority Culture

Creative direction by Yasmin Hero

As this has been a kickstarter project for Yasmin as a Creative Director, Mynor has also ignited a new flame for Vimo Media. Upon working with MyNor we discovered our true purpose and vision in the industry. We saw a lack of minority representation in the film and media industry in Norway, both in front of and behind the camera. We’ve always had a goal to create diversity in the media landscape but this mission became clear fto us when we started planning for MyNor. MyNor is a campaign celebrating the diversity of the Norwegian culture by showing that individuals percieve culture quite differently. Yasmin wanted to showcase siblings from 5 different families through unique fashionable settings. We produced the background sets from scratch by building walls and painting and decorating them in the unique settings for each scene. Picking out the cast and creating the set design we wanted for the campaign video.

This summer in Oslo, we’ll be having an event covering the MyNor campaign, as well as launching our own merchandise for MyNor. Further information will be announced.

Creative direction by Yasmin Hero

Directed by David Vu & Yasmin Hero

Produced by Umar Khalid

1st AD and Produced by Kunal Bhart

Director of Photography: Aleksander Haugdal

1st AC: Erik Fitzinger

Gaffer: Cameron Daravi

Art Directors: Reem Hassan & Marion Fransrud

Stylist: Chris Le

Production Assistant: Ståle Skullerud

Edit by David Vu

Grade by Didrik Bråthen

Cast:

Ossama Boua

Bilal Boua

Ayyub Boua

Bobby Yushukpui

Haddy Ceesay

Aissatou Ceesay

Dior Ceesay

Mustapha Ceesay

Mohamud Abdirashid

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Ikea Art Event 2019

vimomedia — Wed, 17 Apr 2024 10:52:03 +0000

IKEA wanted to release their annually Art Event-collection, build up of eight rugs designed by artists all over the world. The goal was to connect and build value for the younger and fashion-oriented audience. One of the major artists in our era, Virgil Abloh stood behind the “Keep Off” Rug. This was the most exclusive rug in the collection. In the process, Trigger Norway took contact with us and wanted to produce a high-quality video campaign for this matter. We collaborated with Quick Style Studio and The Quickstyle on this campaign, to make this into one hell of a dance video branding the rugs in a creative way. The main goal was to make awareness of the raffle which took place in YME, a local Norwegian fashion store.

This campaign video resulted with over 1 million views, 16 thousand registrations of the raffle to buying one of the 30 examples of these rugs. Magazines such as Highsnobiety, D2, A-magasinet and Melk & Honning posted about this event.

Vision by Vimo Media

Director & DP: David Vu

Camera Operator: Thomas Flått

1st Cam Assist: Mathias Ertnæs

Lights: Mark Byrdin

Stylist & Art Director: Yasmin Hero

Project Manager: Umar Khalid

Line Producer: Kunal Bhart

Photography: Abdirahim Mohamed

Music: Huey

Color Grade: Sindre Scavenius

Choreography: The Quickstyle, Kunal Bhart & David Vu

Performance: Quick Style Studio

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Krogh Optikk – Lettere med Linser

vimomedia — Wed, 17 Apr 2024 10:50:29 +0000

Once again, teaming up with Schjærven on Krogh Optikk and Acuvue’s recent social media campaign. To communicate the easyness and functionality of contact lenses, Krogh wanted us to portray it in a household setting. We were drawn to the idea of highlighting the lenses’ functionality during several stages of a day. By starting the day with home workout in the morning to ending the day with romance.

We have been fully involved in the process from idea creation, casting, producing and directing the 5 videos for the campaign; Når det er lettere med linser. Here are two of the five videos which were distributed not only on TikTok, but also on their website, Instagram, Snapchat and other channels.

Agency: Schjærven

Directed by: David Vu

DP: Kyunghoon

1st AD: Kunal Bhart

Art Director & stylist: Yasmin Hero

Producer: Umar Khalid

Gaffer: Adrian Maurud

Grade: Kyunghoon

Starring the amazing couple: Egil Mikael & Pia Lauritzen

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VIKING | Holzweiler

vimomedia — Fri, 26 Aug 2022 14:49:22 +0000

Our fourth project with Holzweiler. This time in collaboration with Viking Outdoor Footwear. These boots are designed to effortlessly take you from the city streets to the countryside in a single step. This was the first release of the boots, and we got the opportunity to direct and produce the campaign video fro Holzweiler and Viking’s second collaboration project.

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Asics x Hiking Patrol

vimomedia — Wed, 17 Aug 2022 13:00:32 +0000

Hiking Patrol asked us once again to showcase their newest collaboration with Asics Sportstyle. We first styled the models and filmed these videos through the streets of Oslo to highlight the fast feeling of Asics. We have produced these two videos and a photo album for this project. Photos are available in our Instagram page.

Filmed by: David Vu

Styling: Yasmin Hero

Models: Ossama Boua, Binta Bah, Maria Askeland & Kevin Vasquez

CC: Wai Tsui & Hiking Patrol

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Hør Her’a Casting Call Campaign

vimomedia — Wed, 17 Aug 2022 12:54:50 +0000

We were involved with the casting process for the upcoming movie “Hør her’a” premiering in the Norwegian cinemas in 2023. For this casting call, we decided to spice it up by making an interactive video with the movie director Kaveh Tehrani, and his outreach to find Mahmoud, the main character.

We also supported this casting campaign with casting posters, social media takeover and influencer marketing on TikTok. This full casting process resulted in 60+ applications sent through self tapes.

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Holzweiler x B16

vimomedia — Wed, 17 Aug 2022 12:50:23 +0000

Holzweiler celebrates the hometown Oslo by connecting with different communities and people in the city. They collaborated with B16, an Oslo-based dance collective of young black women. B16 collective started with a goal to share their craft with the world, that will in turn, expand the horizon of who represents the dance industry in Norway.

We were asked to produce a video for this occasion. This video was shared organically by Holzweiler on their social media ang got 20 000 views and a lot of love and appreciation from the dance industry in Norway.

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Krogh Optikk & Holzweiler Eyewear Collab

vimomedia — Tue, 28 Jun 2022 16:14:40 +0000

We had the opportunity to document the release of the collaboration between Krogh Optikk & Holzweiler for their newest eyewear collection.

Krogh Optikk is run by the Krogh family who have been in the eyewear industry for more than 145 years. Krogh is leading in their field, and they decided to work with Holzweiler to launch a new collection of eyewear together.

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Cubus Commercial

vimomedia — Thu, 11 Feb 2021 06:59:07 +0000

Our latest work is with the fashion giant Cubus from Norway. We had the pleasure to work on with their recent product campaign revealing their new basic collection for men. This is the first time since the 2000s that Cubus is bringing dancing and modern art back to their marketing communication, and they wanted us to take a part of this ride.

Directed by: Nasir Sirikhan

DP: David Vu

1st AC: Mathias Ertnæs

Production Coordinator: Umar Khalid

Set Designer: Yasmin Hero

Gaffer: Aleksander Haugdal

Choreography: The Quickstyle

Performed by Kunal Bhart, Egil Mikael & Oskar Vigren

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