Our recent work for BI International. Schjærven contacted us to produce 10 videos for their first TikTok campaign. Our goal was to attract foreign students and build top of mind awareness for BI, and also Norway as the study destination. Ultimately getting these students to attend for BI in 2023. After getting contact established with BI, we started this project by designing the idea for each videos, and run the casting process. We started visualising the characters for each video. It was during this project we founded Vimo Casting.
This campaign was distributed on TikTok and reached out in several continents. We gained a lot of traffic in to the website and overall the TikTok campaign was super successful, being the first time BI did a TikTok campaign.
Directed and filmed by: David Vu
Creative direction and casting: Yasmin Hero
Producers: Kunal Bhart & Omar Gee
Gaffer: Adrian Maurud
CC: Schjærven & BI International