Vimo Media

How to conquer the year of 2023 by optimising your digital communication?

vimomedia — Sat, 10 Dec 2022 16:10:59 +0000

Digital Communication is heading towards an age of two dimensional communication, range and depth. Range is defined by the total spectre of your clientele segments, while depth covers the amount of communication around your products, values, history and brand culture throughout consistency and frequency. These two key factors are essential to communicate your brand in 2021. We are entering an era of communicating on a one-to-one level spread across multiple conversation platforms. To conquer your target audience, the solutions is, really as simple as to communicate to each customer based on their needs.

This solution however is achievable by following the key digital marketing trends for 2021. Key trends that results in engaging and growing your current customer audience, while targeting and interacting with a fresh new audience which eventually at the end of the day, leads to your company boosting in traffic, leads and revenue. For boosting your socials in 2021, we have identified these five factors to generating engagement and traffic and upping your digital communication.

1. Use design to showcase your brand image

Creating an artistic and colorful image of your brand developed through moodboards is extremely undervalued in this age. To add exclusivity and structure to your brands visual expression, the art design is as powerful and needed as engaging content. Exclusive brands use several of art directors and artistic managers to build characteristics and personality to their image.

Implement design to your companies inbound strategy to attract exclusive customers. Customers seeking value and high performance prefers clean design and quality over reasonable pricing. Use design factors such as logo, tone of voice, color spread and brand character to build up your design apartment.

Click to see our latest design project

2. Improve your communication through video marketing

Video is becoming the standard content format to market your values and energy. We cannot stop saying it. Video marketing is absolutely a requirement to progressively grow your companies digital management. Video has the features to communicate 10 times better than written articles and 100 times better than photos. By video marketing, it is possible to do storytelling in a simple and direct way. Which also exceeds in an entertaining measure, and drives the customers to learn more about your firm.

Produce videos to communicate campaigns, customer stories, internal management and employees, and behind the scenes at your workplace. Let the customers follow your journey, and make it interactive. There is nothing more engaging than personalised content which allows your company to seem reachable and humanly. Use video to portray your company as the customers needed friend, or their hope to developing themselves.

Engage through smart formats. Sometimes the simplest content is the most engaging. Don’t let yourself be gauged out by always going for the best camera equipment. Real time video marketing through mobile devices can result in great impact.

Click to see our latest video project

3. Build authentic connections through influencer branding

Influencer marketing through organic posts happens to give your content that extra boost you need. Many companies will launch campaigns which focus on influencer discounts and product related statements. Our message is to brand yourself and evolve with your chosen influencers to make an authentic connection. Organic cooperation can benefits both parts.

As Michael Jordan to Nike, it is possible to boost a brand to new levels depending on the match between the company and the individual. Instead of choosing several influencers and doing one time collaborations, aim to build an influencer through your company. A face which can give your brand a direction.

Organic influencer connections build strong association networks to the followers and cause great impact for those following their footsteps. Create a story, values, and culture together with your custom influencer. Focus on proactive appealing stories rather than lame product placements on Instagram posts as a starter, and see the results for yourself.

Photography

Timberland x Hiking Patrol

Campaign

Puma #ForAllTime

4. Multi-channel strategy to your socials

Multi-channel marketing means optimising a multitude of indirect and direct channels both through different social networks but also through web and email survices, to allow potential customers into a funnel of your brand. Multi-channel strategy allows the customer to interact with your company in several platforms or occasions which gives them room for choice.

Use direct links and pixel codes to monitor the activity in each platform and lead your customers through a journey which often starts through the socials. By connecting your socials to your web, which again follows through to your email listing is a great funnel strategy. Use each platform independently, but always stay consistent to your messaging. Instagram works explicitly for the visual expression of your brand design, while Facebook tells your customers of where to find you, and for product detailed information. Tiktok gives your brand personality, while Twitter gives it knowledge. Choose wisely and give each platform the love and care it need.

5. The year of sustainability

2021. is the year of giving back. Sustainability is a business approach which creates a long-term value by taking into consideration how an organisation operates in the social, economic and ecological environment. Sustainability is a strategic method which fosters company longevity. By the power of the people through social media, news will now spread within the day. By focusing on making statements to these cases, and supporting with charity, even starting these, will expand your audience and raise your brand’s profile.

Act as a strong voice in global and local cases. Be present in today’s situation. People who have a strong sense of social awareness often like to reward sustainable business through word of mouth and social media promotion. Companies which act indifferently in their message and action in term of sustainability, will develop a cognitive dissonance in their consumers, which eventually can hurt their brand enormously. People are getting stronger sense for social awareness by the day, caused by social media. Be updated on today’s cases, and give a clear statement. Supporting charity is as important as your tone of voice.

The next step

These five factors are a great starting point to boost your companies traffic, generate more leads and gain revenue, but they still don’t represent the complete list. By getting to know your target audience, you will learn more about which trends are more or less valuable for them. It all goes down to trial and error. Build your brand by taking chances, but always staying true to your messaging. These trends will help you establish greater relations with your current customers, while expanding to a new fresh audience as well.

Want a more detailed and tailored plan of how to optimise these factors for your company?

Want a more detailed tailored plan of how to optimise these factors for your company?

The post How to conquer the year of 2023 by optimising your digital communication? appeared first on Vimo Media.

How to be successful with your video marketing strategy on Instagram?

vimomedia — Mon, 28 Jun 2021 11:10:23 +0000

Have you wondered whether it’s worth putting effort and resources into video marketing for your business? Are you aiming to boost your total engagement massively and building stronger connections with your target audience? Do you want to reach out to a new audience, and get prioritised by the algorithm of Instagram? Then it’s definitely worth it! Instagram is focusing on their new functions which solely are made for video content, such as Instagram Reels, IGTV and IG Live.

Video is the present and the future so to be successful in your digital marketing strategy, you have to fully optimise your video content. In this article, we’ll cover some of the key factors which enhance your video marketing strategy in different platforms. Use these factors to boost your companies image on social media and advance in ROI through your digital marketing efforts.

Instagram Algorithm

To be prioritised by the social media algorithm means to understand and optimise the usage of each functions to its fullest. Instagram deliberately wants creators to produce content through their new functions because IG prefer this type of content to be more visible to relevant audience.

Both organically and paid content will reach out more if the creator collaborates with Instagram to give their recent updates attention. As written by Dani, Instagram algorithm favours two factors over everything; relevancy an d time. First is the type of content the users most likely are willing to engage with, and second the type of content which keeps the users of the application staying there longer.

The more Instagram think you’ll like certain type of post, the higher it will appear on your feed. This means that the content which specifically has a clear statement and description will most likely reach out to those who are looking for it. Through this information, Instagram acts as your agent and marketer if you use it properly.

Plan your content through Metrics

First of all, video content does not always have to be produced with high-quality cameras, and through extreme video editing skills. Even videos captured through mobile, with a good natural lighting will be able to give a solid impact to your target audience. To provide value through the content, the first step is to set the achievement goals. Start off by setting goals which are accessible and realistic. A nice start is by measuring the brand awareness. The social media metrics which you can track are:

Reach: How many unique accounts have seen your post

Impressions: Total number of views on a post

Interactions: Total number of engagement on a post (likes, comments, share, saves etc.)

Follower growth: The amount of followers earned or lost through a given time interval.

Profile visit: How many users click in to your account by seeing your posts

CTR: Click-through rate on the given link on each post

Conversion rate: Percentage of conversions you get through a post

Many of these late metrics can be measured through something you call a Facebook Pixel. This is a code you paste on your website to measure the activity on your website caused by an ad. The pixel can measure conversions or sales on your website, and has the properties to measure the bounce rate from the cart page. Facebook Pixel gives you the possibility to retarget directly to those specifically who are in the decision stage on their customer process. Plan each of your content through these metrics by dividing your target audience and content in separate waves.

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Place each type of content in the funnel system

It is essential to create a funnel for your customers. A funnel often divides in three stages; cold, warm and hot. With cold customers who don’t know your brand or product, by using the metrics such as reach and impressions you can cause brand awareness. Content such as interviews, customer testimonials, employee statements and commercials showcase your brand because it aims to build brand awareness.

Warm customers have been exposed to your content however they do not follow your account. Use metrics such as interactions in addition to profile visit. The content which has clear statement also shows personality will be the most engaging.

Hot customers are only clicks away for conversion. Focusing on CTR and conversion rate is most reasonable in their case. These type of users are followers of your brand which of course engage a lot with your posts. Use retargeting ad campaigns in addition to product videos to close the deal. To sum up, video content with the intent caused through call to actions works well for this group because they already desire it.

Understanding the Instagram platform

Approach the platform through understanding it’s formats, functions and video dimensions. Instagram contains of several functions or “areas” of content. It is divided into four areas in the main page, which are:

News Feed: The main page which exposes your for content published by those you are following, and sponsored material by those business accounts reaching out to you.

Instagram Explore: This is the networks source for real-time content curation. IG Explore presents different posts for every users through its algorithm based on your behaviour, interests and past likes, by accounts you don’t follow.

Instagram Reels: This new function, inspired by Tiktok, is a new way to record 15 to 30-second clips set to music on Instagram. Its content is displayed to you through your search and interest history to provide entertaining and inspiring videos.

Instagram Shopping: Instagram’s own e-commerce destination which provides you a shop by brand and creator accounts. It’s a streamlined way for users to discover shoppable products on Instagram.

Marketing on Instagram also involves different post types such as; Regular post, Slide post, IGTV, Instagram Story and Instagram DMs. Where the first three post types are published on your feed, IG Story is a shorter timed content which stays in your feed for 24 hours. Stories are now used by business accounts as a great platform to advertise due to its small cost per acquisition, and great reach.

Instagram DMs which is a communicative area for Instagram allows users to send messages, personal videos, and share videos from their feed. Using this platform to build relations with your followers and give discount on products is a great way to organically promote your business. DMs is a powerful asset to use to grow your word of mouth.

Select your video type

Determining the type of video which works best for your brand is an important step to your video strategy. By knowing the purpose of each video type, it’s possible to target these to the leads in the different customer stages. Here are a few video types and each their purpose:

Educational:

This type of video contents purpose is to raise brand awareness and knowledge. Educational videos can be used to target new customers by offering guides and tips to strengthen your brand- and product knowledge. This can be product description videos, informative commercials, promotional videos regarding your brand. Target these videos to customers located in their early stages. Educational videos works best as sponsored content, both through square-sized (1:1) posts, and vertical stories (9:16).

Entertaining:

Entertaining videos aim to please one goal; entertaining your customers. Whether it’s new or current customers, entertainment is an important tool to provide value. These are essential to remind your customers of your brand identity, and its personality. Entertaining videos can be transformative commercial videos, brand skits and appealing product videos. Target these videos at “warm” customers interested in your product by posting these on your Instagram feed.

These videos works best as 1 minute posts, both in vertical and horisontal sizes. Commercials are officially posted as 16:9 formats, while product videos can be shared as vertical (4:5). Instagram Reels is an excellent function to share your entertaining posts as well.

Customer related:

This type of video has a purpose to reassure credibility by reducing the customers doubts. Customer related videos can be product testimonials, customer interviews and employee statements. Consumer related videos help build trust and reliability and are essential for converting warm customers to the “hot stage”.

These video types works as introductions to new customers. The IGTV function is optimised to tell stories, and building episodes through longer video formats. By using the IGTV function to distribute customer stories as episodes, you can fully integrate the Instagram algorithm in your video strategy.

Behind-the-scenes:

BTS content hits the bulls eye between both entertaining- and educational content. Behind-the-scenes gives your followers insight of your company and employers. This content builds personality and humanises your company by giving a virtual peak behind the curtain. BTS videos are mostly displayed as short formats and works best as Instagram Stories. Distributing small amounts of behind-the-scenes content will keep your followers engaged and interested all the way.

Plan your content production

Creating a plan for your content production will alleviate a lot of stress during the shooting day. If you are planning to do the production in house, you’ll have to think about all the steps in order to produce the video which can include:

Writing the video plot/story
Choosing the format of the video
Identifying the film equipment
Storyboarding the video
Moodboards to plan the visual setting
Acquiring the right cast
Gather the right crew for shooting
Planning the callsheet in order to get most of natural lighting
Recording crisp audio in case of interviews
Using licensed music for avoiding copyright
Sorting the material into files after film shooting

There are also options for both content production and post-production. To get most of the video, it can be smart to hire an agency or production company to deal with it. By giving them clear directions, you’ll reduce a lot of extra cost and money.

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Don’t exclude the post-production

The planning and filming stages are equally important as the post-production stage. Visually appealing editing, color grade, and including CTAs to your video sets the bar higher. You need to allow plenty of time to add professional elements to your video. Text overlays, background music and audio and detail shots are all important to bring quality to the video.

Schedule and promote your posts

When you’ve finally completed your video, it is time to publish it. Timing is very important when it comes to delivering the video when your followers are most active. Utilize your Instagram insights to know the right time. Click through the Audience tab on your insights to see your audience activity times. By collecting data on the days on hours, you will be able to publish your content when your followers are most active on Instagram.

Knowing this, you can take benefit of marketing applications such as Later, to schedule your posts by adding them to the content plan.

Promoting on Instagram is another key to reach out to new customers. To get the best outcome, you’ll have to learn Facebook Ads Manager which allows you to promote the content specifically o your target audience’s interests, behaviours and demography.

By sorting out the purpose of the video in the Ads Manager, you’ll get max value of your promotion. Either it be to gain reach, engagement, or conversions. Ads Manager has the properties to distribute the content in different formats, if it be regular posts or Instagram stories.

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And there you have it! Your guide to plan and execute Instagram video marketing strategy. Video marketing is growing massively in 2021, it is important that you hop on this wave as well! We hope this article gave you extra insight on creating your own video marketing strategy. Learn more about the other key trend of how to market you business in 2021!

The post How to be successful with your video marketing strategy on Instagram? appeared first on Vimo Media.